A veteran restauranteer was sharing the tale of his landmark restaurant and how people referred to his eatery as the “Wrinkle Inn” because it had a regular following of more senior patrons. This was a steady market that looked for good food without fads, bling or hype. He knew his clientele by name and had built long term relationships with his regulars. Knowing his target market, he embraced it, nickname and all.

Who is your ideal customer? Knowing you target market allows you to position yourself both in terms of genre and price.