Consumers are warming up to wines on tap. The quality is excellent and it enables them to buy more varieties by the glass. As an added benefit, the price to the retailer is lower because the high cost of bottling is eliminated. This savings is passed on to the consumer, bringing down the price of quality wines.
Tap wine also increases efficiency by saving time in retrieving bottles from wine cellars, uncorking them, and avoiding the 1 in 12 “corked” bottle average. It reduces waste and lost profits. Retailers can offer different pour sizes, which is another way to increase sales, especially of higher end wines. A perfect sized pour, perfect temperature serving, and eco-friendly. Some restaurants and wine bars offer the variety of tap rooms – dozens of offerings in all price ranges and varieties. Are you ready to try wines on tap?