How do wine drinkers use social media?
44% used it to discuss wine
47% looked up wine prices
54% tried to get wine information
51% asked friends for wine recommendations
What social media platforms do wine drinker use most?
Facebook 84%
YouTube 47%
Twitter 45%
Wine retailers should post wine descriptions, reviews and suggested food pairings online. Price can be a competitive disadvantage to list for many retailers unless they are doing direct to consumer internet sales.