Tory Burch’s signature TT gold monogram appears on designer shoes and handbags. A wholesaler allegedly sold counterfeit products and faces trademark infringement claims. Tory Burch is aggressively suing all cyber squatters and counterfeiters to protect her brand name and reputation. Good brand name protection strategies and policing programs give powerful rights against copyist competitors. In fashion, your brand is everything. Protect it.

In another case, the celebrity is the alleged infringer. Kroma has sued the Kardashian Khroma Beauty for confusingly similar marks that have caused a 25% loss in sales for Kroma. This is one battle the celebrity is not likely to win. Maybe they’ll have a trademark search run before they rebrand and avoid repeating their mistakes.