When a guest asks “What’s good?” respond with a meal plan of complimentary items from each menu category. Use mouth-watering …
Author: je_admin
Bob Brown’s Story Telling Technique
Tell a vivid story about a menu item. Describe the history of a dish, its name, its ingredients or a …
Bob Brown’s “Permission Concept”
Bob Brown’s golden rule: avoid yes-no questions. One way to do this is to describe a variety of menu offerings. …
Bob Brown Advice: Avoid these 5 things to get the best tips
Every Manager in hospitality, and every server, should buy and read Bob Brown’s books. In an effort to entice you …
Primer on Liquor Law Vocabulary
On-premises – place where alcohol is sold at retail to be consumed at the establishment (restaurants, bars, clubs, hotels, casinos, …
Bob Brown’s “Selling Benefits to Guests, Not Menu Items”
What is your guests’ need or desire for this particular visit? Asking the right questions to learn this key information …
Small batch fee exemptions
ABCL Section 107-a provides for an exemption from the fee for brand label registration for liquor, beer, and cider produced …
Beer and wine products sold in “soft pouches”
Brand labels cannot contain any statement, design, device or representation that is likely to mislead the consumer. In the view …
New Jersey school districts defending bullying case can possibly seek contribution from student accused of bullying and parents
In New Jersey, school districts defending a bullying case can seek contribution from the students accused of bullying and their …
Military trademarks are a No-No
The U.S. military has a strong trademark portfolio. A few of the trademarks owned by the Marines, Army, and Navy …