Between 1,400 and 2,000 new gTLD’s will soon hit the internet.  They include popular generic search terms like .app, .auto, .car, .music, .movie, .shop, .clothing, .singles, .shopping and others.

If you have not already done so, you should consider registering your trademark and brand name extensions to prevent others from registering them.  Using sunrise services and trademark claim services, a business can prevent competitors from confusing its customers or diverting traffic to the non-brand owner’s website.