When you want to change locations of your bar, restaurant, liquor store or the like, you must request permission from …
Category: Craft Beverage Branding
Effective use of your trademark: 6 ways to make the most of your microbrewery or microdistillery brand assets
Creating a brand image is an arduous task for a new niche product. Microdistilleries and microbreweries face a lot of …
Using the Open Meetings Law update to your advantage in the SLA process
With the presidential elections now upon us, the general public is excited to either (1) finally put democracy to use …
Cuomo’s Beer, Wine & Spirits Summit – a boost or bust to the industry?
First yoghurt, now alcohol. What do these two have in common? Governor Andrew Cuomo. Last week, Governor Cuomo hosted a …
Taking your business into the cloud: Virtual tasting event for wineries and microbreweries
Small wineries and microbreweries produce world class products but can be relatively unknown because of the limited budget and time …
Microdistilleries a growing trend in New York
Before 1920, distilleries were a prominent business in New York. Prohibition wiped out the industry, and the repeal of the …
NYS tax credit for microbreweries
A ruling in March 2012 concerning Massachusetts-based Shelton Brothers resulted in a huge change in New York State Liquor Authority …