NFL superstar Marshawn Lynch engaged in a short lived trademark fight with Monster Energy Co. over his “Beast Mode” nickname.

Lynch has “Beast Mode” registered as a trademark for his apparel brand, but he filed with the United States Patent and Trademark Office to expand the goods and services by registering the nickname for various food items, including energy drinks, candy and sports drinks.  Monster claims “Unleash the Beast” as a trademark and opposed the application at the TTAB arguing  a “Beast Mode” energy drink would be confusingly similar to its own “Unleash the Beast” mark. The case settled and Lynch has decided to focus on apparel and not energy drinks for the near future.

Protecting your brand with a trademark is just as important if you are a sole proprietor just getting started or a NFL superstar!  Beverage branding is one of the hottest areas for infringement activity. Let us help you navigate your brand through the maze of Beverage law. Email Julie at team2@tracyjonglawfirm.com to protect your competitive edge and boost revenues!