Receiving a Cease & Desist letter – Part 3: exploring patent licenses In Part 1 of this series on cease …
Tag: brand
Expanding your brand overseas
Clients often call me with news that they’ve received internet inquiries from foreign customers who found the company online. While …
What tools are in your toolbox for brand protection?
In my previous blog about brand management, I discussed what a brand is, the importance of developing a brand, and …
Brand management
Knowing how to create a strong brand is as important as correct and consistent use of the mark in your …