Penny Wise Pinot Noir, a California red varietal bearing the tag line “California Smart Wine” from The Other Guys Winery …
Tag: branding
Pucker Up!
In JL Beverage Company, LLC v. Beam, Inc. a Nevada court ruled that the use of a woman’s lip print …
You Don’t Have to Coin it to Protect a Brand or Nickname
Evil Enterprises Inc. has been trying since 2008 to register its mark to produce spoof apparel with the slogan “baseballs …
Youth hockey tournament reveals lessons in convenience and branding
My family went on a trip to a hockey tournament in Cleveland this past weekend. As many teams do, the …
5 factors for defining your winery’s brand
One of my practice areas focuses on branding for wineries. A typical New York winery is operated as a labor …
Effective use of your trademark: 6 ways to make the most of your microbrewery or microdistillery brand assets
Creating a brand image is an arduous task for a new niche product. Microdistilleries and microbreweries face a lot of …
What is your IP portfolio like?
In today’s world, managing your business has become more than maximizing the return on investments in employees, products, and equipment. …